India's Smartphone Market Shifts as Chip Squeeze Hits Budget Brands The Indian smartphone market is undergoing a significant transformation due to rising memory chip costs, which have pushed prices up by four times since September last year.
This has severely impacted budget Chinese brands that rely on third party suppliers like MediaTek and SK Hynix, leading to steep declines in sales volume for companies such as Vivo, Oppo, Xiaomi, and Realme.
The shortage of memory chips has had a limited impact on Samsung and Apple's market share. According to IDC data, these two companies were the only major players to hold steady and gain share during the June quarter.